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Rauschmayer’s Customization Excellence: Increasing Custom Orders
“Our configurator has transformed the way customers design their rings, providing an interactive and personalized experience.”
Roland Rauschmayer
(CEO at Rauschmayer)
The 12 Months Change
+50%
customer engagement
The introduction of the ring configurator led to a 50% increase in customer engagement.
+35%
custom orders
The ability for customers to design their rings resulted in a 35% increase in custom orders.
About Rauschmayer
Company Size: 50 - 100
Industry: Rauschmayer, a prominent wedding ring manufacturer, has leveraged digital tools to enhance customer experience and operational efficiency.
Location: Germany
JewelExperts Helps You Scale Your Brand
Challenge
Customization has been an ever-increasing demand by customers as they sought more personalized jewelry options, which were not available on Rauschmayer's previous platform.
Solution
We introduced an advanced ring configurator that allows customers to design their rings by choosing various elements such as metal type, diamond shape, and settings. This interactive tool provided a personalized shopping experience, enhancing customer satisfaction and engagement.
Outcome
The implementation of the ring configurator led to a 50% increase in customer engagement and a 35% increase in custom orders. Customers enjoyed the ability to create unique and personalized rings, leading to higher satisfaction and increased sales.